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How Marketing Agencies Resell Wallet Loyalty Under Their Own Brand

Published Last updated 7stamp

Author: Maksym Ronshyn

Last updated: June 11, 2026

Local businesses keep asking their marketing agency the same question: can you set up a loyalty program for us? For years the honest answer was expensive, because a branded loyalty app, point-of-sale wiring, and ongoing support turned every deal into a custom project. 7stamp changes that. An agency can now resell a finished no-app loyalty product under its own brand, set its own price, and keep the margin without writing code.

At a glance

  1. 7stamp gives agencies a reseller model, not just software.
  2. Agencies buy Access Codes, assign Packages, and launch clients fast.
  3. The agency controls pricing while Partner Level discounts improve margin with volume.
  4. White-label moves the loyalty experience onto the agency's own domains and brand.
What matters How the reseller model works
Inventory Agencies buy loyalty inventory as Access Codes and turn it into client-ready Packages.
Commercial model 7stamp charges the agency the Package cost minus Partner Level discounts; the agency sets the retail price.
Launch speed Clients can go live the same day with a wallet card and no customer app download.
Brand control White-label puts the admin panel, card page, and Scanner on the agency's own domains.

A reseller model, not just software

With 7stamp, an agency buys loyalty inventory as Access Codes in the Partner Store and assigns one Package to each client business. A Package is one service unit for one location or one staff login: 2,500 Card Operations and 10,000 Marketing Notifications per month, Apple Wallet and Google Wallet cards, every workflow, and free API access.

That shifts the offer from custom development to a repeatable managed service. The client launches a no-app loyalty card the same day, while the agency keeps control of onboarding, billing, support, and account growth.

You set the price and keep the margin

7stamp only charges the agency the Package cost, minus a Partner Level discount that grows with volume: 20% at three Packages, 25% at six, 30% at twelve, and 50% at thirty. The agency decides what the service is worth to each client and keeps the difference.

Ten client locations billed at $59 per month generate $590 in recurring revenue. At ten Packages the agency reaches the Preferred Partner tier with 25% off, so the package cost is about $262 and the monthly gross margin is more than $320 before the agency adds setup, strategy, or creative retainers.

Everything under your brand

White-label turns the service into the agency's own loyalty offer. The admin panel, the customer card page, and the Scanner run on the agency's domains, with the agency's logo, legal texts, emails, support contact, and print materials. Managed Businesses never see 7stamp pricing or branding.

White-label costs $59 per month or $590 per year and can run on a paid plan or as a White-label Access Code in the Partner Store. For agencies that want to own the relationship instead of handing clients to a software vendor, that control is the point.

Why agencies can sell this faster than a custom app

Clients go live in minutes, not months, and their customers install nothing. The loyalty card lives in Apple Wallet or Google Wallet and simply works. There is no app build to scope, no app-store review cycle, and no heavyweight POS project standing between the agency and the first recurring invoice.

That makes the sales conversation simpler. Instead of selling uncertainty, the agency sells a finished operating model with clear unit economics, a predictable launch path, and a renewal story built around ongoing wallet engagement.

Where to start

Buy the Packages you need in the Partner Store, then read the full commercial model on the 7stamp for Agencies & Resellers page. If you want the customer and admin experience to run under your own brand from day one, add White-label to the offer.

Mini-FAQ

How do I become a 7stamp partner?

You become a 7stamp partner by buying the matching number of Packages in the Partner Store. There is no application process; the Partner Level and discount follow how many Packages you buy.

Do my clients see 7stamp?

Not when you use White-label. The admin panel, customer card page, and Scanner run on your domains and under your brand.

Can I set my own price?

Yes. 7stamp charges you the Package cost minus your Partner Level discount, and you decide the client price and keep the margin.