Author: Maksym Ronshyn
Last updated: June 11, 2026
Local businesses keep asking their marketing agency the same question: can you set up a loyalty program for us? For years the honest answer was expensive, because a branded loyalty app, point-of-sale wiring, and ongoing support turned every deal into a custom project. 7stamp changes that. An agency can now resell a finished no-app loyalty product under its own brand, set its own price, and keep the margin without writing code.
At a glance
- 7stamp gives agencies a reseller model, not just software.
- Agencies buy Access Codes, assign Packages, and launch clients fast.
- The agency controls pricing while Partner Level discounts improve margin with volume.
- White-label moves the loyalty experience onto the agency's own domains and brand.
| What matters | How the reseller model works |
|---|---|
| Inventory | Agencies buy loyalty inventory as Access Codes and turn it into client-ready Packages. |
| Commercial model | 7stamp charges the agency the Package cost minus Partner Level discounts; the agency sets the retail price. |
| Launch speed | Clients can go live the same day with a wallet card and no customer app download. |
| Brand control | White-label puts the admin panel, card page, and Scanner on the agency's own domains. |
A reseller model, not just software
With 7stamp, an agency buys loyalty inventory as Access Codes in the Partner Store and assigns one Package to each client business. A Package is one service unit for one location or one staff login: 2,500 Card Operations, unlimited Wallet push notifications, and 2,500 Emails per month, Apple Wallet and Google Wallet cards, every workflow, and free API access.
That shifts the offer from custom development to a repeatable managed service. The client launches a no-app loyalty card the same day, while the agency keeps control of onboarding, billing, support, and account growth.
You set the price and keep the margin
7stamp only charges the agency the Package cost, minus a Partner Level discount that grows with volume: 20% at three Packages, 25% at six, 30% at twelve, and 50% at thirty. The agency decides what the service is worth to each client and keeps the difference.
Ten client locations billed at $59 per month generate $590 in recurring revenue. At ten Packages the agency reaches the Preferred Partner tier with 25% off, so the package cost is about $262 and the monthly gross margin is more than $320 before the agency adds setup, strategy, or creative retainers.
Everything under your brand
White-label turns the service into the agency's own loyalty offer. The admin panel, the customer card page, and the Scanner run on the agency's domains, with the agency's logo, legal texts, branded email or SMTP sender setup, support contact, and print materials. Managed Businesses never see 7stamp pricing or branding.
White-label costs $59 per month or $590 per year and can run on a paid plan or as a White-label Access Code in the Partner Store. For agencies that want to own the relationship instead of handing clients to a software vendor, that control is the point.
Why agencies can sell this faster than a custom app
Clients go live in minutes, not months, and their customers install nothing. The loyalty card lives in Apple Wallet or Google Wallet and simply works. There is no app build to scope, no app-store review cycle, and no heavyweight POS project standing between the agency and the first recurring invoice.
That makes the sales conversation simpler. Instead of selling uncertainty, the agency sells a finished operating model with clear unit economics, a predictable launch path, and a renewal story built around ongoing wallet engagement.
Where to start
Buy the Packages you need in the Partner Store, read the full commercial model on the 7stamp for Agencies & Resellers page, and use Set up White-label for the domain, email, and policy checklist. If you want the customer and admin experience to run under your own brand from day one, add White-label to the offer.
Mini-FAQ
Can I resell 7stamp under my own brand?
Yes. With White-label, the admin panel, customer card page, and Scanner run on your domains and under your brand, so clients never see 7stamp.
Do I need a recurring-payment integration to bill clients?
No. You can bill clients however you already do and renew them with Access Codes, without connecting Paddle, Lemon Squeezy, Dodo, Stripe, or another recurring-payment provider.
What is Partner Balance?
Partner Balance is a prepaid account in the partner store. You top it up once, then use that balance to pay for Access Codes instead of entering a card for every purchase.
Can I give a client its own sub-brand?
Yes. Two-layer White-label lets you assign a White-label Access Code to a managed business, so it becomes a fully branded layer beneath your agency.
Can I still set my own price?
Yes. 7stamp charges you the Package cost minus your Partner Level discount, and you decide the client price and keep the margin.