Author: Maksym Ronshyn
Last updated: June 11, 2026
Local businesses keep asking their marketing agency the same question: can you set up a loyalty program for us? For years the honest answer was expensive, because a branded loyalty app, point-of-sale wiring, and ongoing support turned every deal into a custom project. 7Stamp changes that. An agency can now resell a finished no-app loyalty product under its own brand, set its own price, and keep the margin without writing code.
At a glance
- 7Stamp gives agencies a reseller model, not just software.
- Agencies run clients as Managed Businesses under their own brand and launch them fast.
- The agency sets its own prices and pays a flat partner rate of 50% of list price per staff login.
- White-label moves the loyalty experience onto the agency's own domains and brand.
| What matters | How the reseller model works |
|---|---|
| Billing | The agency bills its clients on its own plans, through its own payment gateway. |
| Commercial model | 7Stamp charges the agency a flat partner rate of 50% of list price per staff login, only for clients who paid the agency that month; the agency sets the retail price. |
| Launch speed | Clients can go live the same day with a wallet card and no customer app download. |
| Brand control | White-label puts the admin panel, card page, and Scanner on the agency's own domains. |
A reseller model, not just software
With 7Stamp, an agency adds White-label to its own account and runs each client as a Managed Business under the agency's brand. White-label also gives the agency its own plans and its own billing, so clients pay the agency directly. Each client staff login gets the full product: 2,500 Card Operations, unlimited Wallet push notifications, and 2,500 Emails per month, Apple Wallet and Google Wallet cards, every workflow, and free API access.
That shifts the offer from custom development to a repeatable managed service. The client launches a no-app loyalty card the same day, while the agency keeps control of onboarding, billing, support, and account growth.
You set the price and keep the margin
7Stamp charges the agency one flat partner rate: 50% of list price per staff login, the same at three clients and at three hundred. There are no levels to earn and nothing to recalculate at renewal. The rate is charged at the end of the month, only for the clients who actually paid the agency. The agency decides what the service is worth to each client and keeps the difference.
Because the rate does not change with volume, the margin grows in a straight line with every client the agency adds, before setup, strategy, or creative retainers. The partner numbers, in your currency, are in the partner block of the pricing page.
Everything under your brand
White-label turns the service into the agency's own loyalty offer. The admin panel, the customer card page, and the Scanner run on the agency's domains, with the agency's logo, legal texts, branded email or SMTP sender setup, support contact, and print materials. Managed Businesses never see 7Stamp pricing or branding.
White-label is a paid capability on a paid plan, and it gives the agency its own plans, its own billing and the flat 50% partner rate. For agencies that want to own the relationship instead of handing clients to a software vendor, that control is the point.
Why agencies can sell this faster than a custom app
Clients go live in minutes, not months, and their customers install nothing. The loyalty card lives in Apple Wallet or Google Wallet and simply works. There is no app build to scope, no app-store review cycle, and no heavyweight POS project standing between the agency and the first recurring invoice.
That makes the sales conversation simpler. Instead of selling uncertainty, the agency sells a finished operating model with clear unit economics, a predictable launch path, and a renewal story built around ongoing wallet engagement.
Where to start
Create your account, read the full model on the 7Stamp for Agencies & Resellers page, and use Set up White-label for the domain, email, and policy checklist. If you want the customer and admin experience to run under your own brand from day one, add White-label to the offer.
Mini-FAQ
Can I resell 7Stamp under my own brand?
Yes. With White-label, the admin panel, customer card page, and Scanner run on your domains and under your brand, so clients never see 7Stamp.
How do I bill my clients?
On your own plans and prices, through your own payment gateway. White-label gives you your own billing, and 7Stamp bills you the flat partner rate at the end of the month, only for the clients who paid you.
Does the partner rate change with volume?
No. Every partner pays the same flat rate of 50% of list price per staff login, whether they serve three clients or three hundred. There is nothing to earn and no discount that grows with volume.
Can I give a client its own sub-brand?
Yes. Two-layer White-label lets a managed business become a fully branded layer beneath your agency.
Can I still set my own price?
Yes. 7Stamp charges you the flat partner rate, and you decide the client price and keep the margin.
