Author: Maksym Ronshyn
Last updated: July 8, 2026
For a franchise or chain, loyalty email should feel like it comes from the brand the customer already knows. A generic sender can make a good campaign look disconnected from the store experience. 7stamp now gives networks two practical ways to keep the sender identity under the franchise brand: Branded emails and Your own SMTP server.
At a glance
- Branded emails send from the franchise's verified domain while 7stamp handles delivery.
- Your own SMTP server sends through the provider the network already uses.
- SMTP sends are unlimited and never counted against the plan's Emails limit.
- Under White-label, Managed Businesses inherit the parent brand's email configuration by default.
Why sender identity matters in franchise loyalty
Franchise loyalty depends on consistency. The wallet card, Scanner, customer page, legal texts, printed materials, and email should all point back to the same corporate brand. When email sender identity matches the loyalty brand, campaigns feel less like third-party software and more like part of the customer relationship.
Option 1: Branded emails
With Branded emails, the network verifies a domain such as send.franchise.com. Email goes out from the franchise's own address, and 7stamp handles delivery. This is the right fit when the brand wants a branded sender without buying or operating a separate email service for every location.
Option 2: Your own SMTP server
If the franchise already has email infrastructure, it can connect the existing SMTP provider. That can be Google Workspace, Microsoft 365, Amazon SES, Postmark, SendGrid, Mailgun, or another SMTP-compatible service. Email sent through Your own SMTP server is unlimited and never counted by 7stamp.
How this fits White-label
White-label puts the admin panel, customer card page, Scanner, legal texts, support details, print materials, and email layer under the brand. Own Channel / Branded Emails is required for White-label because the account needs a branded sending method available.
For networks, this creates a clean operating model: head office configures the sender identity once, and Managed Businesses inherit that configuration by default. If a specific franchisee needs its own sub-brand, two-layer White-label can give that Managed Business its own branded layer.
The payoff
A consistent brand, a franchise-level sender identity, and predictable email costs, without stitching together an extra email tool for every location. Wallet push stays unlimited and free, while email billing stays clear: Default email and Branded emails count as Emails, and Your own SMTP server is unlimited.
Next, read the Branded emails guide, the Own SMTP guide, or the Franchises & Chains solution page.
Mini-FAQ
Can every franchise location send from the corporate brand?
Yes. Under White-label, Managed Businesses can inherit the parent brand's email configuration by default.
Do we need to buy a separate email service for Branded emails?
No. Branded emails use your verified domain and 7stamp handles delivery.
When should we use our own SMTP server?
Use Your own SMTP server when the network already has a provider or wants email sends to be unlimited and never counted.
Are Wallet push notifications billed?
No. Wallet push notifications are unlimited and free on every plan.
