Marketing agencies, integrators, and consultants
Deliver loyalty under your own name and resell it as a managed service. Combined with Access Codes, White-label becomes a complete commercial model.
See the full partner modelFor agencies, franchises, and branded businesses
White-label Loyalty - Run 7stamp Under Your Own Brand
Turn 7stamp into your own product. Run the admin panel, the customer card page, and the Scanner on your own domains, with your own logo, legal texts, emails, support contacts, and print materials. Your customers - and the businesses you serve - never see 7stamp.
Last updated
App 01
Admin panel
App 02
Customer card page
App 03
Web Scanner
What is White-label?
White-label lets a business run 7stamp under its own brand and domains. It applies to the account, not to a single Package. A business that enables White-label becomes a White Label Partner and can provide 7stamp loyalty under its own name to its own locations or to other businesses it serves.
Who White-label is for
Franchises and chains
Run one loyalty program across every location under one corporate brand, with the customer card page, Scanner, and admin panel staying inside your brand umbrella.
See the franchise rollout modelSingle businesses that want a fully branded experience
Present loyalty as your own product from the customer card page to the emails, while keeping 7stamp hidden from the end customer.
What's included in White-label
Your own domains for the three apps
Run the admin panel, the customer card page, and the web Scanner on your own domains such as admin.yourbrand.com, my.yourbrand.com, and scanner.yourbrand.com.
Your branding across all apps
Your logos and visual identity appear everywhere customers and businesses interact with the product.
Your own legal texts
Your White-label Terms of Use, Privacy Policy, and other agreements are shown to end customers and to every business registering in the admin panel.
Branded email
Every email can go out under your own brand through Own Channel / Branded Emails. Use Branded emails when you want 7stamp to handle delivery from your verified domain, or connect Your own SMTP server when you already have an SMTP provider. SMTP sends are unlimited and never counted.
Hidden 7stamp billing for Managed Businesses
Standard 7stamp pricing is removed for the businesses you serve. You control each Managed Business subscription by assigning Access Codes and billing them your own way.
Your support contact in the admin panel
Your contact details are shown for support, and as the White Label Partner you support your Managed Businesses.
Your brand on all print materials
Every sticker and Delivery Insert you upload or print - including the loyalty join sticker - carries your logo and name, never 7stamp's.
How White-label is activated
Offer
White-label Add-on inside a paid plan
$59/month or $590/year
Add White-label to an active Growth or Growth Annual plan. EUR pricing is EUR 49/month or EUR 490/year. UAH pricing is UAH 2,000/month or UAH 20,000/year. White-label requires Own Channel / Branded Emails for the branded email layer.
Add White-label to a paid planOffer
White-label Access Code in the Partner Store
$59 or $590
Buy White-label as a 1 Month or 12 Months Access Code in the Partner Store when you are operating as an agency, reseller, or White Label Partner.
Open the Partner Store White-label applies to the account, not to a single Package.
White-label requires an active paid plan and is not included in Free Forever.
White-label requires Own Channel / Branded Emails so the account has Branded emails or Your own SMTP server available.
Client locations or Managed Businesses still need active Packages or a paid plan.
You still need to switch the status to Enabled and press Save changes after setup is complete.
How to set White-label up
Setting up White-label takes five required steps. Two things to know first: White-label must already be active on your account, and the branded experience goes live only when the status is set to Enabled.
Branding: set the brand name, and optionally add a logo and favicon.
Domain and DNS: save the root domain and add the DNS records for admin, my, scanner, and send.
Email sender: choose Branded emails with SPF/DKIM records or connect Your own SMTP server.
Policies: publish Terms of Use and Privacy Policy. Refund Policy is optional.
Support contact: add the support details shown to the businesses you serve.
White-label at a glance
| Field | Value |
|---|---|
| Feature | White-label loyalty on 7stamp |
| Scope | Applies to the account, not a single Package |
| Apps under your brand | Admin panel, customer card page, web Scanner |
| Your own domains | For example admin.yourbrand.com, my.yourbrand.com, and scanner.yourbrand.com |
| Branding | Your logos and visual identity across all apps |
| Legal texts | Your own Terms of Use and Privacy Policy |
| Branded emails from your verified domain or unlimited sends through Your own SMTP server | |
| Managed Business billing | 7stamp pricing hidden; controlled through Access Codes |
| Support | Your support contact shown; you support Managed Businesses |
| Print materials | Stickers and Delivery Inserts carry your brand |
| Price | $59/month or $590/year; EUR 49/EUR 490; UAH 2,000/UAH 20,000 |
| Requirement | Active paid plan plus Own Channel / Branded Emails; not included in Free Forever |
| Two-layer White-label | A Managed Business can receive its own White-label Access Code and become a branded layer beneath you |
Two-layer, or nested, White-label
White-label can run at more than one level. Assign a White-label Access Code to one of your Managed Businesses and it becomes a fully branded layer of its own, with its own domains, branding, emails, and support. A typical structure is Agency -> Franchise -> the franchise's own businesses.
White-label FAQ
What is White-label in 7stamp?
White-label lets a business run 7stamp under its own brand and domains. The admin panel, customer card page, and Scanner all show your name, logo, legal texts, and emails. Your customers, and the businesses you serve, never see 7stamp.
Who is White-label for?
Two groups: agencies, integrators, and consultants who resell loyalty under their own name; and franchises, chains, and FMCG brands that run every location under one corporate brand.
Do I need to pay to use White-label?
Yes. White-label is a paid capability - either the White-label Add-on on a paid plan, from $59/month, or a White-label Access Code from the partner store. It is not available on the Free plan.
Why does White-label show 'To enable this feature, contact us about payment'?
It means White-label is not active yet - but you enable it yourself. A direct business switches to a paid plan and adds the White-label Add-on in Billing & invoices. A partner buys a White-label Access Code in the partner store at their partner discount. Once paid, the section unlocks.
I set everything up but my brand is not showing. Why?
Check the status. White-label goes live only when the status is Enabled and you have pressed Save changes. If it still reads Disabled, switch it on and save.
What domains do I get with White-label?
You get three branded subdomains: admin.[yourdomain] for the admin panel, my.[yourdomain] for the customer card page, and scanner.[yourdomain] for the Scanner. Your root domain and www stay yours for your own website.
How does White-label send email from my own address?
White-label uses Own Channel / Branded Emails. With Branded emails, you verify your domain with SPF/DKIM records and 7stamp handles delivery from your address. With Your own SMTP server, you connect the SMTP provider you already use, and those sends are unlimited and never counted.
Can I enter my own SMTP server for White-label email?
Yes. Your own SMTP server is one of the sending methods inside Own Channel / Branded Emails. It is useful for franchises, agencies, and branded operators that already have an email provider and want those sends to be unlimited and never counted.
Can each franchise or client run under its own brand, not just mine?
Yes. That is two-layer, or nested, White-label. You assign a White-label Access Code to a Managed Business and it becomes a fully branded layer beneath you, with its own domains, branding, and emails.
How do I bill clients under White-label?
You bill clients however you like and renew them with Access Codes. No integration with a recurring-payment provider is required.
What legal texts does White-label require?
Terms of Use and Privacy Policy are required. Refund Policy is optional. 7stamp provides templates as examples only, and you should review them with your lawyers before publishing.
How do I set up White-label?
Follow the step-by-step guide. Complete the five required steps - Branding, Domain and DNS, Email sender, Policies, and Support contact - then switch the status to Enabled.
White-label glossary
Key White-label terms
Use these definitions as the short reference for the White-label structure, partner role, and Managed Business model.
- White-label
- An option to run 7stamp under your own brand and your own domains, applied to the account.
- White Label Partner
- A business that has enabled White-label and provides 7stamp under its own brand.
- Managed Business
- A second-level business served by a White Label Partner under the partner's brand and billed through Access Codes.
- Partner Balance
- A prepaid account in the partner store used to pay for Access Codes from balance.
Make 7stamp your own product
Run wallet loyalty under your own brand and your own domains. Add White-label to a paid plan, or buy a White-label Access Code in the Partner Store.