The marketplace owns the transaction moment
When the order comes through an aggregator, your business may fulfill the meal but still lose the customer relationship after checkout.
Industry solution
Turn Delivery Customers into Direct Regulars
7stamp QR codes on receipts, packaging, and bag inserts help turn anonymous delivery marketplace buyers into direct repeat customers.
Delivery marketplaces can bring orders, but they often keep the customer relationship. A wallet loyalty card gives your business a simple way to reconnect after the handoff: the customer scans a QR code, saves the card to Apple Wallet or Google Wallet, gets a welcome stamp or reward, and has a reason to order directly next time.
Delivery loyalty at a glance
- Core use case
- Turn marketplace and takeaway orders into direct repeat visits
- Join touchpoints
- Delivery bag QR, receipt QR, packaging insert, or takeaway handoff
- First action
- Invite the customer to save the wallet card and claim a first stamp now
- Retention layer
- Follow up later with rewards, birthday offers, and wallet reminders
Why delivery loyalty needs a different approach
Counter loyalty and delivery loyalty are not the same problem. In delivery, the order may be successful, but the business still loses the direct relationship unless it creates a clean post-purchase join moment.
The best join moment happens after the handoff
A QR code on the receipt, bag, or insert lets the customer join loyalty after the order instead of forcing a decision in the middle of an already remote purchase flow.
A wallet card gives the restaurant a direct channel
Once the card is saved in Apple Wallet or Google Wallet, the business can use rewards, reminders, and campaigns to invite the customer back directly.
No app friction for occasional buyers
Delivery customers are less likely to install a dedicated loyalty app. A QR-to-wallet flow is lighter and fits casual or first-time ordering behavior much better.
Four delivery touchpoints that can capture the next order
The QR code should live where the customer actually looks after receiving the order. Each touchpoint changes how quickly the card is seen, scanned, and remembered.
01
Delivery bag QR
- How it works
- A QR code is placed on the outside of the bag or on a visible sticker so the customer can scan it as soon as the order arrives.
- Best for
- High-volume delivery, branded bags, dark kitchens, and orders where the outer packaging stays visible for a few minutes.
02
Receipt QR
- How it works
- The QR code is printed directly on the receipt or pre-check, giving the customer a clear scan point tied to the exact order they just received.
- Best for
- POS-linked receipt flows, takeaway handoffs, and businesses that want the loyalty invite attached to the formal order record.
03
Packaging insert
- How it works
- A simple printed insert inside the bag explains the reward, invites the scan, and sets the first direct-order expectation in one short message.
- Best for
- Restaurants that want a controlled message, welcome bonus explanation, or more space than a receipt line can offer.
04
Takeaway pickup handoff
- How it works
- The same QR logic can work for takeaway shelves, pickup counters, or grab-and-go receipts so off-premise orders still feed the direct loyalty base.
- Best for
- Takeaway-first brands, hybrid dine-in plus pickup operations, and counters where staff should not manually explain loyalty every time.
Three delivery offers that make the first scan worth it
A delivery customer needs a reason to scan now, not later. The strongest starting offers are immediate, simple, and clearly tied to the next direct order.
Welcome stamp on first scan
Save the card now and get your first stamp immediately
This lowers the barrier to the very first join and gives the customer visible progress as soon as they save the card.
Repeat-order reward
Collect 5 delivery or takeaway orders and unlock a free item
It creates a clean habit around frequent ordering and works well when the reward is easy to fulfill in the kitchen or at pickup.
Direct comeback incentive
Order direct next time and keep collecting toward a bigger reward
This helps shift the customer relationship away from the aggregator by making the next direct order feel more valuable than a one-off marketplace repeat.
How to launch delivery loyalty without changing the kitchen workflow
You do not need to rebuild your delivery operation to start. The simplest version is one QR code, one clear offer, and one visible placement that customers actually notice.
- Step 1 01
Choose one simple reward for off-premise customers
Start with a delivery-friendly offer that makes sense for repeat orders, such as a welcome stamp, a free side after several orders, or a clear next-order benefit.
- Step 2 02
Pick the best QR placement for your packaging flow
Use the bag, receipt, or insert based on what is easiest for your team to pack consistently and what the customer is most likely to see immediately.
- Step 3 03
Invite the customer to save the wallet card right away
The QR should lead directly to the Apple Wallet or Google Wallet save flow so the customer joins without downloading an app or searching later.
- Step 4 04
Give the first stamp or order-linked benefit now
A visible first reward moment makes the scan feel worthwhile and turns the current order into the beginning of the next loyalty cycle.
- Step 5 05
Use future messages to pull the customer back directly
After the card is saved, the business can use rewards, birthday offers, wallet reminders, and campaigns to create a path back outside the marketplace.
Three simple delivery insert messages that fit the strategy
The printed message should do one job: explain why the customer should scan right now. Short copy usually works better than generic marketing claims.
Welcome bonus message
Scan to save your loyalty card and get your first stamp now.
Best when you want the first join action to feel immediate and concrete.
Repeat-order message
Collect stamps on every delivery or takeaway order and unlock your next reward.
Best when the brand wants to build habit across several orders, not just one comeback.
Direct return message
Save your card today and come back directly for future rewards.
Best when the goal is to shift attention away from the aggregator and toward your own repeat-customer channel.
Delivery loyalty FAQ
Can I use 7stamp for delivery and takeaway orders?
Yes. You can add QR codes to delivery bags, receipts, packaging, or inserts so marketplace customers can save your loyalty card and become direct repeat customers.
Is receipt QR useful for delivery orders?
Yes. Receipt QR and delivery bag QR codes are useful for delivery and takeaway businesses because they help turn anonymous marketplace customers into direct loyalty members. Customers scan the QR code, save the card to Apple Wallet or Google Wallet, and can return directly for future rewards.
Can delivery loyalty work without staff scanning or a customer-facing tablet?
Yes. You can use receipt QR codes, pre-check QR codes, packaging inserts or delivery bag QR codes. When customers scan the QR code, they can receive the digital loyalty card and collect the required number of stamps without staff scanning or a customer-facing tablet.
Can the QR code add stamps automatically?
Yes. In supported receipt QR or pre-check QR workflows, scanning the QR code can both open the digital loyalty card flow and add the required number of stamps for that purchase.
Do delivery customers need to install an app?
No. Customers scan a QR code or open a link and save the loyalty card to Apple Wallet or Google Wallet. They do not need to install a separate loyalty app.
Can I start delivery loyalty without POS integration?
Yes. 7stamp can start without POS integration through receipt QR codes, delivery bag QR codes, Staff Scanner, Self-Service Kiosk, Autopilot Mode, or Redeem Codes. For deeper automation later, API, webhooks, Zapier, and custom workflows are available.
Delivery loyalty launch
Use delivery orders to build a direct repeat-customer channel
If your business already pays to acquire marketplace orders, 7stamp gives you a lightweight way to turn those anonymous buyers into loyalty members who can come back directly.