One-off promotions for 로열티 members
Announce a weekend offer, slow-day promotion, or limited product drop to 고객 who already joined the 로열티 program and are more likely to 복귀.
Retention feature page
Push and Email 캠페인 for 로열티 고객
Send 캠페인 to 로열티 고객 by 지갑 push, email, or both. Use one-off promotions, birthday offers, or automated win-뒤로 messages without a separate 고객 앱.
A 디지털 스탬프 카드 should not go silent after the 첫 번째 참여. Once 고객 저장 the 카드 and 시작 collecting 스탬프, the 비즈니스 needs a 간단한 way to remind them about 보상, promotions, birthdays, and 복귀-visit offers. That is where push-style 지갑 updates and email 캠페인 become useful.
캠페인 at a glance
- Channels
- 지갑 push-style updates, email 캠페인, or both depending on the 캠페인 goal
- Typical use cases
- 보상-ready reminders, birthday offers, seasonal promotions, nearby nudges, and win-뒤로 messages after a gap in 방문
- Best fit
- Businesses with repeat traffic that want 로열티 to keep working between 방문 instead of ending at the 스탬프 counter
- Why teams use it
- The same 로열티 베이스 can 지원 promotions, reactivation, and follow-up offers without launching a separate 고객 앱
마지막 업데이트
What businesses usually use 캠페인 tools for
The point of 캠페인 tools is not to spam the 고객 list. The point is to send the right message at the moment when it can bring the 고객 뒤로 or help them finish the 보상 loop.
생일 리워드 that feel personal
Use a birthday gift, voucher, or visit incentive to give 고객 a natural reason to come 뒤로 around a meaningful date.
Win-뒤로 automation after missed 방문
If a 고객 has not returned for a set period such as 30 or 45 days, a 알림 or small offer can restart the habit before the 비즈니스 loses them completely.
보상-ready reminders and follow-up nudges
캠페인 can 지원 the core 스탬프 logic by reminding 고객 when they are close to a 보상 or when a saved voucher is waiting to be used.
How push and email 캠페인 work in practice
The most effective 설정 starts with a saved 지갑 카드 and a 간단한 segmentation idea. From there, the 비즈니스 can send short direct reminders, longer email messages, or both depending on the 캠페인 type.
- 1단계 01
고객 참여 the 로열티 program and 저장 the 지갑 카드
The 캠페인 layer works best after the 비즈니스 already has 고객 inside the 로열티 flow through QR signup, direct links, or assisted 온보딩.
- 고객 side
- The 고객 already has a saved 카드, 보상 progress, or a record inside the 로열티 program.
- 비즈니스 side
- The 비즈니스 starts with a real 로열티 audience instead of sending broad untargeted messages.
- 2단계 02
The 비즈니스 chooses the right segment and message goal
Common segments include new joiners, 고객 close to a 보상, inactive members who have not returned for a set period, and birthday 고객.
- 고객 side
- The message feels more relevant because it matches a real stage in the 로열티 journey.
- 비즈니스 side
- This keeps 캠페인 useful instead of treating every 고객 the same way.
- 3단계 03
The 캠페인 goes out by 지갑 push, email, or both
Short urgent reminders often fit 지갑 updates well, while email works better when the 비즈니스 wants more context, richer promotion details, or a longer explanation.
- 고객 side
- 고객 receive the message in the channel that best matches the type of 알림 or offer.
- 비즈니스 side
- The 비즈니스 can 선택 one channel or combine both when urgency and detail are equally important.
- 4단계 04
The message leads 뒤로 to the saved 카드, 보상, or 복귀 visit
The goal is not the message itself. The goal is to bring the 고객 뒤로 into the 로열티 loop, reopen the 지갑 카드, or convert an inactive member into an active repeat visitor again.
- 고객 side
- The 고객 sees a 지우기 reason to revisit instead of receiving a disconnected generic ad.
- 비즈니스 side
- 캠페인 stay tied to real 로열티 behavior, which makes them easier to justify and improve over time.
Who gets the most value from 로열티 캠페인?
캠페인 tools matter most once the 비즈니스 already has repeat-visit potential and wants 로열티 to stay active between 방문 instead of living only at checkout.
카페, bakeries, and neighborhood food businesses
These businesses can use slow-day promotions, 보상 reminders, and seasonal offers to keep regulars coming 뒤로 without turning 로열티 into a discount-only habit.
Salons, spas, and appointment-driven services
Birthday offers, missed-visit reminders, and personal reactivation 캠페인 work especially well when the 비즈니스 wants a more premium 복귀-visit relationship.
배달 and takeaway brands building direct repeat traffic
캠페인 help turn 첫 번째-time or marketplace 고객 into people who 저장 the 지갑 카드 and come 뒤로 directly for the 다음 order.
지갑 push-style updates vs email 캠페인
The two channels do different jobs. Push-style 지갑 updates are stronger for 빠른 direct reminders tied to the saved 카드. Email is better when the 비즈니스 needs more space, richer context, or a broader promotional message. Many businesses eventually use both together.
01
적합한 업종
- 지갑 push-style updates
- Short reminders about 보상, 복귀 방문, nearby opportunities, or a timely offer tied to the 지갑 카드
- Email 캠페인
- Longer promotions, richer explanations, menu updates, event 캠페인, and offers that need more context
02
Message style
- 지갑 push-style updates
- Fast, direct, and action-oriented
- Email 캠페인
- More descriptive and flexible in format
03
What the 비즈니스 needs
- 지갑 push-style updates
- A saved 지갑-카드 relationship and the right notification 설정
- Email 캠페인
- An email address and a 캠페인 설정 that matches consent and list quality
04
Strongest combined use
- 지갑 push-style updates
- Use push for the immediate nudge that gets the 카드 reopened quickly
- Email 캠페인
- Use email to add the extra detail, explanation, or follow-up around the same 캠페인
캠페인 FAQ
Can 7stamp 지원 both 지갑 push-style updates and email 캠페인?
지원. Businesses can use 지갑 push-style updates, email 캠페인, or both depending on the 캠페인 goal, 고객 data, and how much explanation the message needs.
What is a win-뒤로 캠페인 in a 로열티 program?
A win-뒤로 캠페인 targets 고객 who have not returned for a set period. The message can remind them about the saved 카드, offer a small gift, or show that a 보상 path is still worth finishing.
Can birthday 보상 be part of the same 캠페인 설정?
지원. Birthday offers fit naturally into the same retention layer because they give the 비즈니스 a timely reason to send a 알림, issue a voucher, or 가이드 the 고객 뒤로 to the 지갑 카드.
What businesses benefit most from 로열티 캠페인?
캠페인 work best for businesses with repeat-visit behavior, such as cafes, bakeries, restaurants, salons, spas, takeaway brands, delivery businesses, and local retail that wants to reactivate past 고객 instead of paying only for new ones.
다음 step
Turn one saved 지갑 카드 into a 복귀-visit channel
Once 고객 참여 the 로열티 program, 캠페인 help the 비즈니스 bring them 뒤로 with reminders, birthday offers, and win-뒤로 messages instead of waiting passively for the 다음 visit.