One-off promotions for ロイヤルティ members
Announce a weekend offer, slow-day promotion, or limited product drop to 顧客 who already joined the ロイヤルティ program and are more likely to 再来店.
Retention feature page
Push and Email キャンペーン for ロイヤルティ 顧客
Send キャンペーン to ロイヤルティ 顧客 by Wallet push, email, or both. Use one-off promotions, birthday offers, or automated win-戻る messages without a separate 顧客 App.
A デジタル Stamp カード should not go silent after the 最初 参加. Once 顧客 保存 the カード and 始める collecting Stamp, the ビジネス needs a シンプル way to remind them about 特典, promotions, birthdays, and 再来店-visit offers. That is where push-style Wallet updates and email キャンペーン become useful.
キャンペーン at a glance
- Channels
- Wallet push-style updates, email キャンペーン, or both depending on the キャンペーン goal
- Typical use cases
- 特典-ready reminders, birthday offers, seasonal promotions, nearby nudges, and win-戻る messages after a gap in 訪問
- Best fit
- Businesses with repeat traffic that want ロイヤルティ to keep working between 訪問 instead of ending at the Stamp counter
- Why teams use it
- The same ロイヤルティ ベース can サポート promotions, reactivation, and follow-up offers without launching a separate 顧客 App
最終更新
What businesses usually use キャンペーン tools for
The point of キャンペーン tools is not to spam the 顧客 list. The point is to send the right message at the moment when it can bring the 顧客 戻る or help them finish the 特典 loop.
誕生日特典 that feel personal
Use a birthday gift, voucher, or visit incentive to give 顧客 a natural reason to come 戻る around a meaningful date.
Win-戻る automation after missed 訪問
If a 顧客 has not returned for a set period such as 30 or 45 days, a リマインダー or small offer can restart the habit before the ビジネス loses them completely.
特典-ready reminders and follow-up nudges
キャンペーン can サポート the core Stamp logic by reminding 顧客 when they are close to a 特典 or when a saved voucher is waiting to be used.
How push and email キャンペーン work in practice
The most effective 設定 starts with a saved Wallet カード and a シンプル segmentation idea. From there, the ビジネス can send short direct reminders, longer email messages, or both depending on the キャンペーン type.
- ステップ 1 01
顧客 参加 the ロイヤルティ program and 保存 the Wallet カード
The キャンペーン layer works best after the ビジネス already has 顧客 inside the ロイヤルティ flow through QR signup, direct links, or assisted オンボーディング.
- 顧客 side
- The 顧客 already has a saved カード, 特典 progress, or a record inside the ロイヤルティ program.
- ビジネス side
- The ビジネス starts with a real ロイヤルティ audience instead of sending broad untargeted messages.
- ステップ 2 02
The ビジネス chooses the right segment and message goal
Common segments include new joiners, 顧客 close to a 特典, inactive members who have not returned for a set period, and birthday 顧客.
- 顧客 side
- The message feels more relevant because it matches a real stage in the ロイヤルティ journey.
- ビジネス side
- This keeps キャンペーン useful instead of treating every 顧客 the same way.
- ステップ 3 03
The キャンペーン goes out by Wallet push, email, or both
Short urgent reminders often fit Wallet updates well, while email works better when the ビジネス wants more context, richer promotion details, or a longer explanation.
- 顧客 side
- 顧客 receive the message in the channel that best matches the type of リマインダー or offer.
- ビジネス side
- The ビジネス can 選ぶ one channel or combine both when urgency and detail are equally important.
- ステップ 4 04
The message leads 戻る to the saved カード, 特典, or 再来店 visit
The goal is not the message itself. The goal is to bring the 顧客 戻る into the ロイヤルティ loop, reopen the Wallet カード, or convert an inactive member into an active repeat visitor again.
- 顧客 side
- The 顧客 sees a クリア reason to revisit instead of receiving a disconnected generic ad.
- ビジネス side
- キャンペーン stay tied to real ロイヤルティ behavior, which makes them easier to justify and improve over time.
Who gets the most value from ロイヤルティ キャンペーン?
キャンペーン tools matter most once the ビジネス already has repeat-visit potential and wants ロイヤルティ to stay active between 訪問 instead of living only at checkout.
カフェ, bakeries, and neighborhood food businesses
These businesses can use slow-day promotions, 特典 reminders, and seasonal offers to keep regulars coming 戻る without turning ロイヤルティ into a discount-only habit.
Salons, spas, and appointment-driven services
Birthday offers, missed-visit reminders, and personal reactivation キャンペーン work especially well when the ビジネス wants a more premium 再来店-visit relationship.
デリバリー and takeaway brands building direct repeat traffic
キャンペーン help turn 最初-time or marketplace 顧客 into people who 保存 the Wallet カード and come 戻る directly for the 次 order.
Wallet push-style updates vs email キャンペーン
The two channels do different jobs. Push-style Wallet updates are stronger for すばやい direct reminders tied to the saved カード. Email is better when the ビジネス needs more space, richer context, or a broader promotional message. Many businesses eventually use both together.
01
最適な業種
- Wallet push-style updates
- Short reminders about 特典, 再来店 訪問, nearby opportunities, or a timely offer tied to the Wallet カード
- Email キャンペーン
- Longer promotions, richer explanations, menu updates, event キャンペーン, and offers that need more context
02
Message style
- Wallet push-style updates
- Fast, direct, and action-oriented
- Email キャンペーン
- More descriptive and flexible in format
03
What the ビジネス needs
- Wallet push-style updates
- A saved Wallet-カード relationship and the right notification 設定
- Email キャンペーン
- An email address and a キャンペーン 設定 that matches consent and list quality
04
Strongest combined use
- Wallet push-style updates
- Use push for the immediate nudge that gets the カード reopened quickly
- Email キャンペーン
- Use email to add the extra detail, explanation, or follow-up around the same キャンペーン
キャンペーン FAQ
Can 7stamp サポート both Wallet push-style updates and email キャンペーン?
対応. Businesses can use Wallet push-style updates, email キャンペーン, or both depending on the キャンペーン goal, 顧客 data, and how much explanation the message needs.
What is a win-戻る キャンペーン in a ロイヤルティ program?
A win-戻る キャンペーン targets 顧客 who have not returned for a set period. The message can remind them about the saved カード, offer a small gift, or show that a 特典 path is still worth finishing.
Can birthday 特典 be part of the same キャンペーン 設定?
対応. Birthday offers fit naturally into the same retention layer because they give the ビジネス a timely reason to send a リマインダー, issue a voucher, or ガイド the 顧客 戻る to the Wallet カード.
What businesses benefit most from ロイヤルティ キャンペーン?
キャンペーン work best for businesses with repeat-visit behavior, such as cafes, bakeries, restaurants, salons, spas, takeaway brands, delivery businesses, and local retail that wants to reactivate past 顧客 instead of paying only for new ones.
次へ step
Turn one saved Wallet カード into a 再来店-visit channel
Once 顧客 参加 the ロイヤルティ program, キャンペーン help the ビジネス bring them 戻る with reminders, birthday offers, and win-戻る messages instead of waiting passively for the 次 visit.