Product terminology

White-label

An option to run 7stamp under your own brand and your own domains, applied to the account.

White-label is the branding layer that lets agencies, networks, and branded operators present the product as their own instead of as a vendor-managed public interface.

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Canonical term

White-label definition

Use this page when pricing, partner, franchise, or enterprise content refers to the White-label model on 7stamp.

White-label
An option to run 7stamp under your own brand and your own domains, applied to the account.

How 7stamp uses this term

In 7stamp, White-label applies at the account level. It changes the customer-facing and admin-facing brand surface so the system runs under the operator's own domains, logo, legal texts, emails, support details, and print materials.

That makes White-label useful for three big cases: agencies reselling loyalty under their own name, franchises or chains that need one corporate loyalty brand across many locations, and businesses that want a fully branded loyalty experience without building an app.

White-label is commercialized as a dedicated add-on or through a White-label Access Code in the partner flow, but the underlying meaning stays the same: 7stamp becomes the infrastructure behind the operator's brand.