Overview — analytics ダッシュボード

16. Overview — analytics ダッシュボード

Overview is the main page of the admin, the 最初 thing you see after login. A four-セクション ダッシュボード.

16.1 ベース & Activity Efficiency

ベース activity for the chosen period. Switch in the upper right: Day / Week / Month (default Month), arrows ← → to navigate periods.

Four カード:

• Total カード — total 顧客 ベース (顧客 ベース size).
• New カード — new registrations in the period (New registrations).
• Total Stamp transactions — processed Stamp transactions.
• Birthday gifts — Birthday engagement (issued birthday gifts).

Each カード has a previous-period comparison (前へ period: — if there’s no data).

16.2 Who is close to the 特典?

A histogram of 顧客 distribution by collected Stamp. The X axis is the Stamp count (0, 1, 2, …, Max), the Y axis is the number of 顧客 at that level.

The hint below: “if many users have 7 of 8 Stamp, you can send a リマインダー.” — this is the tool for finding hot segments: 顧客 who need 1–2 more Stamp are most likely to 再来店 if reminded.

16.3 特典: Gifts vs Coupons

A split by issued 特典 type (Breakdown by 特典 type configured in the カード):

• シンプル gifts (Informational) — count of issued Awards (instant gifts that don’t require redemption).
• バウチャー / Coupons (Redeemable) — count of issued バウチャー. Of which:
• Issued — issued.
• Redeemed (Burned) — redeemed by スタッフ via the scanner.
• Redemption rate — Redeemed / Issued × 100%. The main ROI metric — it shows how many 顧客 actually returned and used the gift.

The hint below: “if Issued is high but Redemption rate is low, consider improving リマインダー messaging or the 特典 attractiveness.” — if you issue many but redeem few, the problem is either in the reminders or in the attractiveness of the gift.

16.4 Location analytics (スタッフ)

スタッフ / location performance comparison. At the top — Total scanners and Total new カード counters.

For each スタッフ:

• Name + #ID.
• New カード — how many new 顧客 this スタッフ brought in the period.
• Processed Stamp transactions — how many Stamp were added.
• バウチャー redeemed — how many バウチャー were redeemed.

At the bottom — TOTAL across all スタッフ.

Hint: “comparison helps 理解する where スタッフ actively offers the カード and where they underperform.”

This block is a critical management tool. If Showroom1 has 45 Stamp in a month and HOT CUP has 0, that’s a signal: either the スタッフ isn’t offering the カード to 顧客, or they have a technical scanner problem. Worth folding into shift KPIs.

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