3. Glossary: key objects and terms
| Term | Meaning |
|---|---|
| Stamp Card | The customer’s digital loyalty card in Apple Wallet / Google Wallet. |
| Card Template | The card template you build in Card Designer. Every customer card has a template Stamp Card ID and version vN. |
| Stamp | One credit for a visit / purchase / service / order / scanned QR. |
| Goal | A target stamp count that triggers a Reward. |
| Milestone Rewards | Multiple goals on a single card (for example, 3 stamps → small gift, 6 → medium, 9 → final reward). |
| Reward Format | The gift type: Award, Voucher, or Lottery. |
| Award | An instant text Reward — for example, “1 free coffee”. Handed over by staff on the spot. |
| Zero Integration / Zero Level Integration / Zero-POS Integration | Launching loyalty without custom POS development, without a separate customer app, and without a new staff role. |
| White-label | Running 7Stamp under your own brand and domains. It applies to the account, not to a single Package. Client businesses still need active Packages or a paid plan. |
| White Label Partner | A business that has enabled White-label and provides 7Stamp loyalty under its own brand, to its own locations or to other businesses it serves. |
| Managed Business | A second-level business served under a White Label Partner’s brand. It does not see standard 7Stamp pricing; its subscription is controlled via Access Codes. It can itself be granted nested White-label. |
| Partner Balance | A prepaid account in the partner store, topped up by credit card or invoice for large sums, and used to pay for Access Codes from balance. |
| Access Code | A prepaid, card-free credential that pays for 7Stamp. It contains one or more Packages and is consumed before the base tariff plan. |
| Package | A prepaid bundle inside an Access Code, holding Staff Seats, Card Operations, Emails, unlimited Wallet push notifications, and optional add-on modules. Package limits refresh monthly and do not accumulate. |
| Voucher (Smart Voucher) | A voucher with its own lifecycle (issued → active → redeemed → expired). Tied to the card, can be used later. |
| Redeem Code | A Voucher option — text code + QR + barcode that the customer (or the cashier) sees when the voucher is used. It often matches a promo code that your POS already supports. |
| Lottery | A gamified Reward: a pool of Variants with assigned probabilities (Award / Voucher / try-again / no-prize), summing to 100%. |
| Variant | A lottery slot — Type, Probability %, Name, Greeting text. |
| Card Operation | A billing unit — one transaction on a customer’s card, counted once whatever it includes: several stamps, the reward it completes, or a Lottery spin inside the scan. Issuing a card, redeeming a voucher, and looking up a card are free and never counted. Some admin banners call it a transaction. The Free plan includes 25 Card Operations per month. See What counts as a Card Operation. |
| Staff Seat | A billing unit - one staff login. Counted by login, never by hardware - the login is not bound to a device and moves between devices freely, but it holds one active session at a time, globally. Two entry points working simultaneously are two logins and two Staff Seats. The Free plan includes 1 Staff Seat. |
| Business Profile Code | The unique identifier of a business account in 7Stamp, shown in the top-left business switcher. Agencies use it to assign Access Code Packages to a specific client. |
| A marketing or broadcast email delivered through 7Stamp’s hosted email layer. Default email and Branded emails count against the monthly Emails limit; Your own SMTP server is unlimited and never counted. Wallet push notifications are unlimited and free. | |
| Own Channel / Branded Emails | A paid Add-on that unlocks Branded emails from your verified domain and Your own SMTP server. It is required before White-label can be enabled and is included free in LTD seats. |
| Lifetime Package | A Package whose monthly limits keep refreshing for as long as 7Stamp operates. It is not an unlimited or rolling balance. |
| Monthly reset | The rule that package and plan limits refresh each month and do not accumulate. |
| Stamp Scanner | The mobile app for iOS and Android where staff scan customer cards. |
| Online scanner | The web version of the scanner at scanner.7stamp.com — runs on any device with a camera and a browser. |
| Self-Service Kiosk | A Scanner mode where the tablet faces the customer and they scan their own card. |
| Autopilot | A Scanner mode with an external scanner at the till — the card reads “as a barcode” and the stamp is added in the background. |
| Terminal Mode | A dedicated mode of the 7Stamp Scanner app that runs a loyalty program on an existing Android payment terminal. The customer scans a QR on the terminal screen and collects stamps in Apple Wallet or Google Wallet. |
| Loyalty VAS (Value-Added Service) | A loyalty program offered on top of payment acceptance, typically by an acquirer, processor, or terminal reseller. |
| Terminal estate | The fleet of payment terminals managed by an acquirer, processor, ISO, or reseller. |
| Apple VAS / Google Smart Tap | Reader-level NFC protocols, handled by the terminal’s payment application, that let a certified payment terminal read a loyalty pass from a phone wallet on tap and pass it to the loyalty system. Used in advanced Terminal Mode integrations. |
| Card-linked loyalty | An advanced partner-dependent integration where a returning customer is recognised by PAR (Payment Account Reference) or another non-PCI stable token after enrollment consent. Do not use or hash PAN. |
| PAR (Payment Account Reference) | An EMVCo, non-PCI persistent payment-account identifier. It can connect a physical card and its Apple Pay / Google Pay tokens to the same enrolled loyalty profile when the acquirer or processor exposes it. |
| Staff QR Page | A special page (also savable to a staff member’s Wallet) with a QR for customer enrollment — for premium service. |
| Join Page | The public card page behind the direct link — the page customers land on after scanning a QR. |
| Delivery Insert | A printable insert for delivery orders with a unique QR (Auto-Stamping + Instant Wallet Add). |
| Card Events | The log of all card events (issuance, stamp, goal, voucher, lottery, etc.). |
| Customer view | A preview of the card through the customer’s eyes — opens on the my.7stamp.com domain. |
| 7loc.com | An external platform for messenger broadcasts (WhatsApp/Telegram/Viber) and in-store work. Connected via integration. |
What counts as a Card Operation
One Card Operation is one transaction on a customer’s card. Everything inside one transaction counts once: several stamps, the reward it completes, or a Lottery spin inside the scan. With an Access Code on the account, operations come from the code’s quota first, then from the plan.
Counted, one per action:
- Staff scan a card and add stamps.
- Staff scan a card and deduct stamps.
- Staff scan a card, but the purchase is below the price of one stamp, so no stamp is added.
- The same scans through tills and integrations (Integration API / POS, Poster, payment terminal) when the customer already has the card.
- A customer scans a receipt at a location bound to a stamp card.
Not counted:
- Redeeming a Voucher (by Scanner, by the customer or via API) and deleting a Voucher.
- A Voucher issued manually from the admin panel.
- Vouchers from campaigns and birthday greetings. Their emails count against Emails.
- Issuing a card, including via a Delivery Insert or a join QR, even when stamps are credited with the card. So a new customer’s first purchase on a terminal is not counted.
- Checking a card before a scan, searching for a customer, viewing a card, or changing a birthday.