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Glossary: key objects and terms

Glossary of key 7stamp product terms: Stamp Card, Card Operation, Access Code, Package, Emails, White-label, Terminal Mode, PAR, and core scanner workflows.

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Updated: 16 July 2026

3. Glossary: key objects and terms

TermMeaning
Stamp CardThe customer’s digital loyalty card in Apple Wallet / Google Wallet.
Card TemplateThe card template you build in Card Designer. Every customer card has a template Stamp Card ID and version vN.
StampOne credit for a visit / purchase / service / order / scanned QR.
GoalA target stamp count that triggers a Reward.
Milestone RewardsMultiple goals on a single card (for example, 3 stamps → small gift, 6 → medium, 9 → final reward).
Reward FormatThe gift type: Award, Voucher, or Lottery.
AwardAn instant text Reward — for example, “1 free coffee”. Handed over by staff on the spot.
Zero Integration / Zero Level Integration / Zero-POS IntegrationLaunching loyalty without custom POS development, without a separate customer app, and without a new staff role.
White-labelRunning 7stamp under your own brand and domains. It applies to the account, not to a single Package. Client businesses still need active Packages or a paid plan.
White Label PartnerA business that has enabled White-label and provides 7stamp loyalty under its own brand, to its own locations or to other businesses it serves.
Managed BusinessA second-level business served under a White Label Partner’s brand. It does not see standard 7stamp pricing; its subscription is controlled via Access Codes. It can itself be granted nested White-label.
Partner BalanceA prepaid account in the partner store, topped up by credit card or invoice for large sums, and used to pay for Access Codes from balance.
Access CodeA prepaid, card-free credential that pays for 7stamp. It contains one or more Packages and is consumed before the base tariff plan.
PackageA prepaid bundle inside an Access Code, holding Staff Seats, Card Operations, Emails, unlimited Wallet push notifications, and optional add-on modules. Package limits refresh monthly and do not accumulate.
Voucher (Smart Voucher)A voucher with its own lifecycle (issued → active → redeemed → expired). Tied to the card, can be used later.
Redeem CodeA Voucher option — text code + QR + barcode that the customer (or the cashier) sees when the voucher is used. It often matches a promo code that your POS already supports.
LotteryA gamified Reward: a pool of Variants with assigned probabilities (Award / Voucher / try-again / no-prize), summing to 100%.
VariantA lottery slot — Type, Probability %, Name, Greeting text.
Card OperationA billing unit — one transaction with a stamp or a voucher. The Free plan includes 100 Card Operations per month.
Staff SeatA billing unit — one staff login or one scanning workstation. The Free plan includes 1 Staff Seat.
Business Profile CodeThe unique identifier of a business account in 7stamp, shown in the top-left business switcher. Agencies use it to assign Access Code Packages to a specific client.
EmailA marketing or broadcast email delivered through 7stamp’s hosted email layer. Default email and Branded emails count against the monthly Emails limit; Your own SMTP server is unlimited and never counted. Wallet push notifications are unlimited and free.
Own Channel / Branded EmailsA paid Add-on that unlocks Branded emails from your verified domain and Your own SMTP server. It is required before White-label can be enabled and is included free in LTD seats.
Lifetime PackageA Package whose monthly limits keep refreshing for as long as 7stamp operates. It is not an unlimited or rolling balance.
Monthly resetThe rule that package and plan limits refresh each month and do not accumulate.
Stamp ScannerThe mobile app for iOS and Android where staff scan customer cards.
Online scannerThe web version of the scanner at scanner.7stamp.com — runs on any device with a camera and a browser.
Self-Service KioskA Scanner mode where the tablet faces the customer and they scan their own card.
AutopilotA Scanner mode with an external scanner at the till — the card reads “as a barcode” and the stamp is added in the background.
Terminal ModeA dedicated mode of the 7stamp Scanner app that runs a loyalty program on an existing Android payment terminal. The customer scans a QR on the terminal screen and collects stamps in Apple Wallet or Google Wallet.
Loyalty VAS (Value-Added Service)A loyalty program offered on top of payment acceptance, typically by an acquirer, processor, or terminal reseller.
Terminal estateThe fleet of payment terminals managed by an acquirer, processor, ISO, or reseller.
Apple VAS / Google Smart TapReader-level NFC protocols, handled by the terminal’s payment application, that let a certified payment terminal read a loyalty pass from a phone wallet on tap and pass it to the loyalty system. Used in advanced Terminal Mode integrations.
Card-linked loyalty / Card-linked loyaltyAn advanced partner-dependent integration where a returning customer is recognised by PAR (Payment Account Reference) or another non-PCI stable token after enrollment consent. Do not use or hash PAN.
PAR (Payment Account Reference)An EMVCo, non-PCI persistent payment-account identifier. It can connect a physical card and its Apple Pay / Google Pay tokens to the same enrolled loyalty profile when the acquirer or processor exposes it.
Staff QR PageA special page (also savable to a staff member’s Wallet) with a QR for customer enrollment — for premium service.
Join PageThe public card page behind the direct link — the page customers land on after scanning a QR.
Delivery InsertA printable insert for delivery orders with a unique QR (Auto-Stamping + Instant Wallet Add).
Card EventsThe log of all card events (issuance, stamp, goal, voucher, lottery, etc.).
Customer viewA preview of the card through the customer’s eyes — opens on the my.7stamp.com domain.
7loc.comAn external platform for messenger broadcasts (WhatsApp/Telegram/Viber) and in-store work. Connected via integration.

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