特典 — three types of gifts

6. 特典 — three types of gifts

In the カード Designer Build Your Journey step you pick one of three 特典の種類. Each type is a different interaction scenario, a different economy, and a different level of control.

---

6.1 Award — instant text gift

Award is the simplest type. It’s just a text message and a picture the 顧客 sees on reaching the goal. 不要 codes, no バウチャー, no draws — the 顧客 shows the screen to the cashier, and the cashier hands the gift over.

Optional 特典 settings for Award

• Description — the gift description (e.g., Any regular coffee from our menu).
• Image — the gift image (PNG, JPG, JPEG, WEBP, SVG, HEIC, HEIF, AVIF). Can be pasted from clipboard.
• Buttons: CLOSE / SAVE CHANGES.

When to use Award

• When your service runs on すばやい trust (coffee shop, bakery, fast food).
• When your POS doesn’t サポート promo codes.
• When the gift is handed out by the same スタッフ member who serves the 顧客.
• When you’re just testing the program and want to keep things シンプル.

When not to use Award

• When there’s a risk the 顧客 screenshots it and tries to reuse it. Use a Voucher instead — it has a redeemed lifecycle state, after which the voucher is invalid.
• When the gift is expensive and you want to control when it’s redeemed (e.g., a free €40 dinner). A Voucher is safer here, too.

---

6.2 Voucher — Smart Voucher with Redeem Code

Voucher (Smart Voucher) is a voucher with its own lifecycle. Once the goal is reached, an active voucher appears in the 顧客’s Wallet. The 顧客 uses it whenever they want — separately from the moment they earned it. When the cashier redeems the voucher, the status flips to redeemed, and it can no longer be used — even if the 顧客 kept a screenshot.

Optional 特典 settings for Voucher

• Description — the voucher description.
• Image — the picture (PNG / JPG / JPEG / WEBP / SVG / HEIC / HEIF / AVIF).
• Redeem Code — the redemption code. It can match a regular promo code in your POS (e.g., FREECOFFEE, GIFT100, BDAY25). The code is automatically rendered both as text and as QR. If your POS already handles promo codes — no integration is needed; the cashier just reads or enters the code into the till.
• Validity — duration. One of four options:
• UNLIMITED — no expiry.
• DAYS — N days from issuance.
• MONTHS — N months from issuance.
• FIXED DATE — until a specific date.

Voucher lifecycle

issued → active → redeemed → expired

• issued — voucher generated but not yet attached to a 顧客 (for standalone バウチャー).
• active — voucher is available in the 顧客’s Wallet; can be used.
• redeemed — voucher has been used; can no longer be reused.
• expired — validity period elapsed.

This state machine is the main defense against screenshot fraud. Even if the 顧客 kept a screenshot, after redeemed the till (via Redeem Code) or the scanner will refuse to apply it again.

When to use Voucher

• When the gift is expensive and you need to confirm hand-over.
• When the scenario is “earn now, use later” (typical for salons, restaurants, premium service).
• When your POS already supports promo codes — Voucher with a Redeem Code turns 7stamp into a Wallet layer on top of your existing discount system without any POS rework.
• When you want the exact Redemption rate metric — how many バウチャー were actually used.

---

6.3 Lottery — gamified draw

Lottery is a gamified 特典. Instead of a single gift you assemble a pool of Variants (draw options), and on reaching the goal the 顧客 spins the lottery. The ビジネス decides how many slots of each type go into the pool — total probability across all slots must equal 100%.

Four slot types in the lottery pool

Per 7stamp architecture, a lottery slot can be one of four types:

• Award slot — an instant text gift (same as a regular Award).
• Voucher slot — a voucher (Smart Voucher with its own lifecycle, optionally with a Redeem Code).
• “Try again” — a re-spin. The 顧客 immediately spins the lottery again.
• “不要 prize” — an empty slot. Used to balance the economy and not hand out expensive バウチャー to everyone who reaches the goal.

If the 顧客 wins a “prize”, they get either an Award or a Voucher — the screen then behaves accordingly (text gift or Voucher Unlocked!).

Configure Lottery — pool 設定

• Lottery Name — the lottery name.
• For each Variant:
• Type — the slot type: Award, Voucher, Try again, or 不要 prize.
• Probability % — drop chance (e.g., 25).
• Name — slot name (e.g., Free Coffee, Try again, Maybe 次 time).
• Greeting text — text the 顧客 sees when this slot fires.
• + ADD VARIANT — add another slot.
• Total probability: NN% — indicator: the sum of all slot probabilities must equal 100%. SAVE is disabled otherwise.

Where the lottery is played

Depending on which service ワークフロー you use:

• スタッフ スタッフ スキャンner (Manual) — the spin opens on the スタッフ member’s phone; they show the screen to the 顧客 and invite them to tap “Play”.
• Self-Service Self-Service Self-Service Kiosk — the 顧客 spins it themselves on the tablet by the till.
• レシートQR / デリバリー QR — the 顧客 scans the QR from the receipt or insert and spins right in the browser on their phone, no App required.

When to use Lottery

• When you want to amplify the emotional moment — a lottery adds gamification, and the 顧客 remembers it more strongly than a regular gift.
• When you need to balance the economy: add “try again” and “no prize” slots so not every goal-reacher gets an expensive Voucher.
• For one-off marketing キャンペーン (e.g., a brand anniversary).

What to avoid

• Don’t make a lottery with a single 100% slot — it’s just an Award/Voucher wrapped in an extra click.
• Don’t make “no prize” dominant (>50%) — the 顧客 will feel cheated and drop out.
• Remember that in jurisdictions regulating gambling, a lottery with real prizes may require legal 確認.

---

6.4 Milestone 特典 — multiple goals on a single カード

In カード Designer ステップ 3, beneath the standard 特典 セクション, there’s a link: Do you want to add milestone 特典? 対応! Tapping it adds intermediate gifts along the カード path.

例 カード with 9 Stamp and two milestones:

• 3 Stamp → Award: “10% off your 次 order”.
• 6 Stamp → Voucher: “Free dessert” with Redeem Code DESSERT6.
• 9 Stamp → Voucher (final): “Free Pizza” with Redeem Code FREEPIZZA9.

When to use Milestone 特典

• When the final goal is far (8+ Stamp) and the 顧客 might lose motivation on the way.
• When you want to bring the 顧客 戻る sooner — a small 特典 at Stamp 3 drives more frequent 訪問.
• When your economy makes sense to give a small bonus to almost everyone and a big one to the most loyal.

What the 顧客 sees

In Wallet the 顧客 sees a progress bar with hints about the 次 milestone. Each intermediate gift triggers a Wallet push notification and adds the matching Award/Voucher.

---